Thoughtful, high and anything but cliché, W Nashville’s concept, programming and design direction were led by hospitality veterans David Tessier and Anna Gomez of Hospitality Gaming Advisors with local partner Mark Bloom, and developed by 12e Ave Realty Holding Company LLC. Public spaces and bedrooms were made by award-winning group Rockwell, honoring both Nashville industry and craftsmanship through the use of historic and rugged local materials like iron, steel, wood, leather and polished and raw concrete. The spatial experience created by HKS Architecture is awe-inspiring, inviting passers-by to look up, discover and explore, emphasizing the interior-exterior flows that are integral to Southern design. In fact, it includes over 26,000 square feet of outdoor space, an impressive amount for an urban hotel.
This discovery begins in the Welcome area, a new W Hotels concept. Accessible only by room key, this is a space where hotel guests can relax, take a work call, and enjoy a specially designed drink. The W Nashville has 286 rooms and 60 suites – the most hotels in Nashville – including two Extreme WOW (presidential) suites. The room’s distinct design combines an industrial varnish with warm, calming tones, as well as a mix of raw materials including leather and exposed concrete. The furnishings are subtly inspired by vintage stereo equipment and include studded details like those found on a roadie case, while the TVs are wrapped in speaker cloth. The brand’s signature Mix Bar is a focal point, illuminated in a gold mirrored cage to encourage in-room entertainment. Guests are given a reusable water bottle upon arrival to use with the cocktail ice and filtered water stations on each floor. All WOW and Extreme WOW suites feature a balcony as well as an alluring aerial view of the WET Deck. The Extreme WOW Suites also feature a discreet music booth, dining area, living room and pantry.
Art and soul
Such a sophisticated and informed design requires equally inspired collaborations with some of the country’s most creative and eclectic artisans and artists. The result is a myriad of prints, photographs and other original works, including a monumental 96-inch Jim Dine double-heart canvas “Atlantic Love Letter” – the first piece one sees upon entering the hotel. . A colorful and whimsical experiential outdoor mural by famed Kelsey Montague features a suitcase that guests can sit on and acts as a metaphor for the playfulness that awaits inside. Perhaps the jewel of the W Nashville collection is a series of original prints from the godfather of rock’n’roll photography, Jim Marshall, a longtime fan and guest of W Hotels.
Each room at the W Nashville features an original work of art commissioned by FAILE Studio in Brooklyn. The Pop Art-inspired piece celebrates the city’s musical soul and depicts a female figure who symbolizes the innocence of young talent who come to Nashville in search of success. Our heroine meets a wolf, personifying the music industry as alluring but difficult and uncertain.
As the creative capital of the South, there was no shortage of local artists for the adornment of W Nashville. Examples include embossed and hand-stitched leather wall panels with roses and pick details by leatherworker Joseph Verzilli of Lockeland Leather and Derrick Castle of Straw Castle, as well as a Jimi Hendrix mural by the artist of Bryan Deese Street on the facade of the building. All the art that speaks to the soul – and the soundtrack – of Tennessee.
The pulse of the ravine
W Nashville is meant to be explored as a day and night location for locals looking for a place to drink coffee by day and sip cocktails by night. With a block-of-house atmosphere and six street access locations including a neighborhood cafe, two destination restaurants and, soon to be, a high-end retail and live entertainment venue, W Nashville is a social bond within the Gulch which is more textured and coordinated than what one normally finds in a hotel. The relaxed and communal atmosphere of the neighborhood begins with an unexpected use of the outdoor space: The Spanish Steps, 42 flights of concrete stairs interwoven with warm wooden seating platforms that serve as a meeting place and amphitheater (a nod to Rome’s iconic hangout) with a live music scene here below. Perched above and seemingly floating in the sky sits the 10,000 square foot Wet deck, the largest hotel pool in town, featuring an impressive 2,000 square foot L-shaped pool with private cabanas and stunning views of the neighborhood. A short walk from the swimming pool is the manicured yoga lawn which leads to ADJUST, the spacious fitness center at the W Nashville, which, unlike many remote and tucked-away hotel gyms, is right in the middle of the action, making fitness a social activity.
In addition to the WET Deck bar, there are six other bars and restaurants in W Nashville. It starts with a cafe born in Nashville Barista lounge, with a “Coffee Courier” to be delivered directly to the rooms, as well as a Secret Garden for a peaceful respite. Behind Barista Parlor’s draped copper wire curtain hides the sophisticated and whimsical Salon, which features subtle and respectful nods to the music, including a pyramidal acoustic panel ceiling reminiscent of a recording studio and a one-way mirror chandelier pointing a hat to the lights of Lower Broad concert halls. The lounge bar’s backdrop, with its chandelier adorned with glittering tassels, is a striking backlit canvas with a reinterpretation of a classic 1600s French-style painting of a Tennessee forest. Adjacent to the bar and hidden behind a wall is the Sound room, a private indoor / outdoor event space with a gold and ebony bar with rotating hot and golden liquor columns.
To complete the selection at street level, two restaurants by chef Andrew Carmellini: The Dutch, an all-day restaurant with a casual comforting American menu and bar terrace overlooking the 25-foot Hendrix mural; and Carne Mare, a contemporary Italian fine-dining restaurant open in the evening, which draws on Carmellini’s experience working in some of the best restaurants in the world.
Climb to the top of the 14th floor east Evidence, W Nashville’s striking rooftop bar inspired by the Gulch’s expansive historic yard. Here, the hotel’s impressive collection of original Jim Marshall prints are on display, including an iconic image of Jerry Garcia toasting with a glass of wine. Four sliding garage doors line the exterior terraces, offering a breathtaking view,
360-degree views of the city and, when open, access to outdoor seating and a hidden walkway at sunset. From exposed air ducts, steel beams, a steel corner fireplace and polished concrete floors to backlit split wood panels made from beams salvaged from a local 1800s tobacco warehouse, Proof offers an industrial juxtaposition to the natural beauty of a Nashville sunset.
Rendezvous + Relax
W Nashville has over 24,000 square feet of meeting and event space that encourages a balance of work and play by connecting to the WET Deck, Spanish Steps and their own outdoor terraces. The Great Room, in beige and gold tones, was inspired by the quilting techniques of Nashville artisans and features a metal and glass framed facade that lets daylight pass onto the floor. The pre-event spaces feature intimate seating areas with hushed walls and pastoral Tennessee landscapes adorning the alcoves, reflecting an adoration for Nashville’s natural beauty.