UTA expanded its Music division with the addition of Mary Allen, Aaron Arkin and Vatana Shaw as agents.
Allen joins as a Nashville-based music agent, with Arkin as a Los Angeles-based music crossover agent, and Shaw as a music brand partnerships agent also based in LA.
Allen has expertise in electronic music and previously worked as a founding agent at Mint Talent Group. Prior to Mint, she spent six years as a reservations agent at Madison House in Boulder, CO. His roster includes French electronic music sensation CloZee, The Polish Ambassador, The Funk Hunters, Apashe, Tripp St., MEMBA, Rome in Silver, NotLö, VEIL, sumthin sumthin and Player Dave, among others.
Arkin started his career as an assistant in UTA’s digital and talent departments. He has spent the past five years working in development and production at Complex Networks, the youth culture media brand behind The hottest and ComplexCon, leading the development and production of several series and documentaries for Netflix, Amazon, Hulu, TruTV and Meta (formerly Facebook Watch). He also led the creative development of first-of-its-kind premium series for Twitch, Snap Originals and Spotify.
Shaw joins UTA from Q&A, where she led Web 3 strategy and partnerships. Previously, she was the founder and CEO of Earthtones, a music management company that champions multidisciplinary artists such as Moses Sumney and Kelela. In her newly created role at UTA, she will lead artist brand strategy and music brand partnerships in the Metaverse/Web 3 alongside the Digital Assets team.
“We are delighted to welcome Mary, Aaron and Vatana to the UTA team,” said David Zedeck, UTA Partner and Co-Head of Global Music. “Their combined expertise in touring, music-focused content development and brand partnerships will be integral as we continue to expand the reach and resources of our Music department.”
The hiring announcement for Allen, Arkin and Shaw follows a string of new hires that have bolstered the agency’s music group over the past 18 months. These new hires include Scott Clayton as well as Nashville office co-directors Jeffrey Hasson and Matthew Morgan; Nashville-based agents Brett Saliba, Matt Korn, Zach Hartley, Emily Wright, Emily LaRose, Marissa Smith, Elisa Vazzana and Buster Phillips; SVP of Global Music Operations Erika Savage and agents Janet Kim, Scott Schreiber, Matt Meyer and Robbie Brown, based in Los Angeles; and Director of Growth and Strategy Rebecca Prochnik, Director of Artist Brand Strategy Irene Agbontaen, and London-based agents Carlos Abreu and Max Lee.