Small Business Saturday 2021: How to support Vienna businesses


VIENNA, VA – Local businesses in Vienna are hoping to make the most of Small Business Saturday and other promotions as the coronavirus pandemic continues to redefine the holiday shopping season.

Independent boutiques, gift shops, family-owned hardware stores, restaurants and more in Vienna face unprecedented challenges as the ongoing coronavirus pandemic changes the way Americans shop for vacation.

In Vienna, various companies have promotions Saturday November 27 and beyond. Participating companies include Balance Art Acupuncture, Bards Alley Bookshop, Merle Norman Cosmetics, Trousseau, Trace — The Zero Waste Store, Penny Paperie, Smell of Love Candles, IGS Diamonds, BenneboKids, The Gift of Language, Body Grace Fitness and Yoga Studio.

Companies with promotions in December include Balance Art Acupuncture, Moon Lake Spa, Bards Alley Bookshop, Merle Norman Cosmetics, Trousseau, Trace — The Zero Waste Store, Sanctuary On Park, Penny Paperie, Smell of Love Candles, Vienna Presbyterian Church, IGS Diamonds Inc., BenneboKids, The Gift of Language, and Body Grace Fitness and Yoga Studio.

The Vienna Business Association is also organizing a holiday shopping card promotion until December 31. Residents can shop at five businesses listed on the purchase pass and have the business square initialed at checkout. After all five squares are complete, return the pass to Bards Alley (110 Church Street NW) to enter and win prizes. Over 100 gift cards to local businesses will be prizes. Multiple entries are encouraged. The winners will be chosen on January 4.

The list of local businesses listed by American Express for small business on Saturday in Vienna continues to grow. Here is the full list:

  • Bazin church
  • Plaka Grill
  • Magnolia dessert bar
  • Karine Florist
  • Ristorante Bonaroti
  • Sweet Ginger
  • Yas Bakery
  • Norm’s beer and wine
  • Flagship car wash in Vienna
  • Amma Vegetarian Cuisine
  • Spokes, etc.
  • Modern Asian Galangal Red
  • Jammin Java
  • Thai restaurant Natta
  • Hope Advanced Vet
  • Mixture 111
  • Clothing
  • Don Pollo
  • rain lily
  • Rose Kabob Restaurant
  • Foster grid
  • International Assal Bakery
  • Faithful companion
  • Maru Korean Cuisine & Sushi
  • Vienna Vienna painting
  • Great Harvest Bread Co.
  • Organic And Spa Nails
  • Connells valet
  • O Tony Lounge
  • Old Beijing Express
  • Zenola Mediterranean
  • Tom Yum Thai
  • Vienna wine store
  • Lombard Pizza
  • Vienna valet parking
  • Maple cleaners
  • Purple onion catering
  • Pizza Vocelli
  • Paisano Pizza
  • Polish market
  • Wholesale sheets
  • Machine swimming school
  • Garage C&C
  • Culinaria cooking school
  • Italian gourmet
  • Diamond Spa
  • Tyson eyebrows
  • Baldino lock and key
  • Cupcakes and more
  • Princess Jewelers
  • Big Planet Comics
  • Just a dollar
  • Lebanese cafe and market Al Nakheel
  • Sugar house
  • East meets West
  • Posh Inc
  • Beirut Butcher & Kitchen
  • Clip and Style Shop
  • Achikian silversmiths
  • On Edge Nail & Hair Studio
  • Avenue de l’Érable restaurant
  • Tintfx
  • without tattoo
  • Red fox son
  • Historic Freeman Store
  • Alfa shoe and luggage repair
  • Noble Nail Spa
  • Gca Precision
  • Autumn Electric Co
  • Bear branch tavern
  • County Transmissions
  • Ray Auto Body
  • Orchids for you
  • Crossfit Mill Street
  • Vienna Lawn Mower Sales and Service
  • The executive market
  • Nuptial white swan
  • My gym
  • Kim mountain martial arts
  • Vienna Florist and Gifts
  • Pretty Hairstyle
  • Brooke Rental Center
  • Solaris laser and skin care
  • Terra-Christa
  • Pt Automotive Experts
  • Like new
  • East wing spa
  • Frame factory
  • Cottage Poirier
  • Grass Roots Fitness
  • Marjan caterer
  • Aces massage
  • Large lounge
  • cooks
  • Air treatment company
  • Tile of Jud
  • Donnelly’s Printing & Graphics
  • Bard Alley Bookstore
  • Red vacuum cleaners

American Express started the “Shop Small” movement in 2010 to encourage people to support local businesses on the Saturdays after Thanksgiving and Black Friday. Since then, it has grown into a year-round effort to encourage people to support family businesses and local stores in Vienna and elsewhere in the country.

Americans spent about $ 20 billion small business Saturday, up slightly compared to the previous year.

Supporting local businesses is important, according to American Express, which believes that 67 cents of every $ 1 spent remains in the local community. That’s about $ 67 billion that has remained in local communities since Small Business Saturday began, according to the financial services company.

An American Express Shop Small Consumer Impact survey before the pandemic found that 73% of people think empty storefronts are a national problem, and 84% agree that the increase in empty storefronts and small closures independent businesses negatively affect their local communities.

The survey showed that when consumers are aware of the impact of spending their money locally, 75 percent said they would be more likely to purchase a product or service from small independent businesses.

Small businesses have been shaken up by the pandemic, according to a study by economist Susan Woodward. The study looked at the bank deposits of nearly one million small businesses with 10 or fewer employees, across all major sectors and industries, in the pandemic’s first year.

The study, commissioned by Intuit QuickBooks, looked at bank deposits made by about 1 million small businesses using company software and aggregated, anonymized user data.

Small businesses in Virginia are down 17% in the pandemic’s first full year.

Retailers and personal care businesses, such as barbers and hair salons, have been among the businesses hardest hit by the pandemic, but have enjoyed a stronger recovery than other sectors, according to the study.

  • Personal care companies saw their revenues drop by more than half (52%) at the start of the pandemic, but in March 2021, they reported revenues 16% above pre-pandemic levels.
  • Clothing stores reported in April 2020 that their revenue had declined by 50%, or roughly $ 10,000 per business. In March 2021, revenues were 14% higher than pre-pandemic levels.

In general, Woodward’s study also showed:

  • The biggest impact of the pandemic on small business revenues came in April 2020, when revenues fell 22% nationwide, equivalent to $ 4.6 billion for that month alone.
  • The most successful companies over the past year are home improvement and real estate companies. Annual income for mortgage bankers has increased 30% from pre-pandemic levels, an average increase of $ 147,000 per business.
  • Some of the hardest hit small businesses were in the entertainment industry. For example, annual bowling alleys had fallen 33% by the end of March 2021, an average drop of more than $ 250,000 per business.
  • Small businesses in high-density urban areas – particularly in states on the east and west coasts – have suffered a greater financial impact from the pandemic. The hardest hit areas are New York, especially Brooklyn, and San Francisco.


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