Pop culture icon Nicki Minaj takes on the role of investor, advisor and global sports betting lifestyle brand ambassador, MaximBet
Queen of Rap also becomes creative director of Maxim Magazine
NEW YORK, May 31, 2022 /PRNewswire/ — Nicki Minaj, the award-winning and most successful rapper of all time, entrepreneur and media mogul is bringing her artistry and influence to the world of sports betting through a multi-year global partnership with MaximBet.
Minaj, who has categorically disrupted the male-dominated rap music industry, is doing the same with sports betting by bringing her style and philosophy to MaximBet to exemplify the brand’s lifestyle components while dramatically expanding her public, in particular by inviting more women into the fold. . A lifelong sports fanatic, Minaj will work with MaximBet on merchandise, parties, partnerships, fan experiences and branding, all designed to bring entertainment, sports, celebrities and betting together.
MaximBet is a private licensed sports betting and iGaming operator that was launched late last year in partnership with iconic international media company Maxim. As part of the business venture, Minaj will also serve as the new Creative Director of Maxim Magazine, Special Advisor to MaximBet’s Board of Directors and will be actively involved in the company’s ambitious plans for iGaming.
Minaj said, “I don’t think I’ve ever been more proud of a collaboration. Fusing business-savvy power moves with my natural, creative, sexy, fun, and edgy expression is so right about this partnership. .I’m ready to tap into my full potential as an influential young queen and owner and open doors for others to dream big.Prepare for sexy parties and remember: scared money does NOT pay off MONEY!!!! HA!!! Place your bets!!!! Let’s go!!!”
MaximBet is currently live in the state of Colorado with market access in 11 additional US states and the Canadian province of Ontario. MaximBet is the only true lifestyle sports betting brand in the industry, rewarding players with real, “money can’t buy” experiences. The groundbreaking partnership with Minaj will allow the company to accentuate this even further.
“Nicki is best known to the world as a mega superstar, but we know her as a brilliant businesswoman,” said Daniel Graetzer, CEO, MaximBet. “Her role as a strategic advisor at MaximBet will be invaluable to us. She has built one of the most powerful brands in the world, her own, and she applies the same know-how and creativity to our lifestyle sports betting brand. I couldn’t be more excited to work with her – she’s creative, smart, passionate and daring. There’s no one better suited to help us embrace this form of mainstream entertainment.”
Minaj has 280 million followers on social media and on Instagram is the most followed rapper, the seventh most followed musician and the 18th most followed person in the world. As one of culture’s most influential stars and powerful women leaders in business, Minaj’s role as Maxim’s Creative Director will allow her to influence editorial, photography, profiles, covers and future events from the iconic publisher. Maxim has over 25 million digital visitors per month, a global circulation of nine million and is available on six continents and 75 countries.
“We are thrilled to partner with Nicki Minaj. She is an extraordinary entrepreneur and the leading artist of her generation, a combination that will transform Maxim,” said Sardar Biglarieditor-in-chief, Maxim.
In business, Minaj’s collaboration with Fendi immediately sold out everywhere. Fusing her art and fashion, she quickly managed to rekindle the brand’s popularity for items printed with the Fendi logo with a single lyric in her 2018 hit song “Chun-Li.” Minaj recently achieved a similar impact with Burberry, Louis VuittonCrocs, DSQUARED2, Marc Jacobsand more to the point where she wears an item on social media, and it instantly sells online.
This announcement comes ahead of Minaj’s upcoming tour and upcoming album, NM5. She won “the highest-ranking hip-hop release for all female rappers of 2022″ with “Do We Have A Problem?” [feat. Lil Baby]. It spent 13 weeks on the chart and received Gold certification from the RIAA, becoming one of only three songs released that year to be certified. Not to mention, “Do we have a problem?” generated “the highest first-week consumption for any song by a female lead artist in 2022”. She scored three number one hits on the Billboard Digital Song sales chart in 2022, with “Do we have a problem?”Blick Blick” [with Coi Leray]and “We go up” [with Fivio Foreign] – the most of any artist this year.
For the latest news on MaximBet, please follow the company on Twitter at @MaximBetUSA. For Maxim, follow @maximmag.
About Nicki Minaj
Nicki Minaj has been setting the pace in music, fashion and beauty for over a decade – making history and building her personal brand of superstardom along the way.
Minaj was the first woman with 100 hits on the Billboard Hot 100, with an impressive 123 entries to date (the most among female hip-hop artists), two number-one hits, 65 top-40 Hot 100 hits (also a record among female hip-hop). hop groups) and 20 of the Hot 100’s top 10 hits (another record among female hip-hop groups). She also holds the record as the songwriter of the “Most Billboard Hot 100 Entries Among Women in the 2010s”. Recently, Nicki’s hit “Anaconda” surpassed one billion views on YouTube. She is the first female rapper to accomplish such a feat on a solo track and now has six music videos with over a billion views. Celebrating its tenth anniversary in 2020, its debut album, Pink Friday, sold over 375,000 copies in its first week, according to Luminate. It marked the biggest week of sales for a female hip-hop artist since Lauryn Hill in 1998 and has not been exceeded since.
In addition to music, Minaj has made numerous television and film appearances, including as a judge on “American Idol,” as well as film roles on “The Other Woman” alongside Kate Upton, Cameron Diazand Leslie Man in 2014 and “Barbershop: The Next Cut” in 2016. She also did voice-over work for “Ice Age: Continental Drift”. Additionally, she’s had high-profile deals with Fendi, Adidas, H&M, Diesel, Mercedes-Benz, Sprint, and Pepsi, launched a nail polish collection with OPI, and been the face of MAC’s. Long Live Glam country. Her trademark lipstick, according to Racked, was the brand’s best-selling Long Live Glam lipstick of all time. Not to mention, she’s co-owner of TIDAL, and her radio show BEATS 1 QUEEN stands out as “the highest-rated show in Apple Music history.”
After a decade since Pink Friday introduced her to the mainstream, 2020 has been another big year for Nicki Minaj with two number ones on the Billboard Hot 100. These accomplishments have further sealed her place in history as the one of the most influential artists of all time.
MaximBet, owned and operated by Carousel Group and in partnership with Maxim Magazine, is an immersive entertainment and lifestyle experience, bringing together the best of online betting and the coolest real-world experiences on one platform. MaximBet offers players incredible real and virtual access to celebrities, athletes and influencers, and allows guests to truly experience the Maxim lifestyle wherever they live and play. MaximBet is a Major League Baseball (MLB) and National Basketball Association (NBA) Licensed Gaming Operator.
Maxim is the world’s leading luxury lifestyle brand for men with an ambitious yet inspiring voice. Maxim celebrates the best of the best covering the world’s most beautiful women, exotic destinations, supercars, style, entertainment, food and drink, artists, athletes and self-made business titans. Maxim publishes several international editions distributed in 75 countries. Visit www.maxim.com and follow Maxim on Instagram, Facebook and Twitter.