Men’s interest in manicures seems to be growing steadily. And if rappers, singers and other famous actors started the trend, it is now a whole generation of men who are stepping up to show that colored and manicured nails are no longer (only) a woman’s affair.
Expression and assertiveness
Beauty, like fashion, is gradually becoming a new form of self-expression, which interests both women and men. Despite the efforts of pioneering artists and celebrities, from David Bowie to Johnny Depp, who have dabbled in more androgynous looks, the 2020s could appear to be a real turning point, with a real blurring of the boundaries between genres, especially in the cosmetics. industry.
Last March, European online beauty booking platform Treatwell unveiled a survey reflecting these changes. The investigation showed that three out of 10 French people, for example, were willing to get manicures and pedicures, and that manicures were one of the most popular services for men. The specialized site also noted a 23% increase in nail care before the holiday season. All in all, these figures suggest that these services respond well to the new demands of men.
Harry Styles, Lil Nas X and Co.
From catwalks to red carpets, through the music industry, or even street styles, the male manicure has recently become part of the routine of some celebrities, helping to democratize the care of male nails around the world. And we are not talking about black nails – often the standard of the punk or grunge look – but about colored nails or nails adorned with patterns of all kinds. As usual, Harry Styles emerges as one of the leaders in this field, often posing or stepping out with perfectly groomed and painted nails.
But he is not alone. ASAP Rocky, Lil Nas X, J. Balvin, Bad Bunny, Pete Davidson, Jared Leto, Marc Jacobs and Machine Gun Kelly are among the many men who have taken the plunge, making numerous appearances with fingernails painted in different colors.
The latter even launched his unisex nail polish brand, UN/DN LAQRreflecting the popularity of this trend, which seems to be becoming a standard beyond social networks.