Malepolish: the irresistible rise of nail polish for men | Nail polish


Last name: Malepolish.

Age: Old.

Yeah, how old? About 5,500 years old – old enough?

We’re talking about nail polish, right? Specifically men who paint their nails. Babylonian warriors did this around 3500 BC. “Warriors adorned their fingernails with crushed minerals as part of a pre-fight ritual designed to intimidate their enemies,” according to a 2018 article from the University of Rochester Medical Center in New York state.

“I’m not fighting him, he has red fingernails!” Yeah, that’s the idea. There is evidence that ancient Egyptian men were in it as well, as well as some in ancient China.

All right, Mary Beard, can we get a little closer to the present? OKAY. Nail painting became more of a women’s thing for a millennium or two, but in the 1970s and 80s, male musicians began to put the man back in the manicure. Iggy Pop, Lou Reed, David Bowie, Freddie Mercury, Prince…

… Nirvana? We’re entering the 90s, but yeah: Polish has gone through grunge, with Kurt Cobain sweeping shocking red claws. During this century, rappers began to seek out the little bottles with the little brushes – Lil Yachty, Gunna, Tyler, the creator, to name just three.

Looks like four. Wake up, grandma. Tyler, the Creator is a person. Anyway, by the way: he’s part of this interesting phenomenon of celebrity male nail polish. Her fashion brand, Golf le Fleur, now offers three nail polish shades that challenge gender norms.

Tyler, the Creator created! OK, I think we did that one. And it’s not just him. Machine Gun Kelly has a new line, UN/DN Laqr. AJ McLean, the Backstreet Boy, launched the beauty brand Ava Dean. On this side of the Atlantic, Harry Styles’ beauty range, Pleasing, offers nail polishes, as you will have seen on Instagram.

Sure. Just remind readers. “I started Pleasing to collaborate with people who inspire me and to explore ideas that go beyond music,” he posted. “I hope you like it as much as I do. This is for you, this is just the beginning. H.”

I like it, H, I do. How many? £50. But that’s for the full set: four collectible bottles, four different colors.

Red? No red. The closest is Granny’s Pink Pearls, which is pink, unsurprisingly. The others are called Perfect Pearl, Pearly Tops and Inky Pearl. H also encourages you to shuffle, so the world is yours, just to push the “pearly” thing even further.

Say: “When it’s time to meet him up there, I want to wear Pearly Gates by Harry Styles.”

Do not tell : “But you’re not really the creator, are you, Tyler? »


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