Many people thought that the Madden the video game franchise had become obsolete. Maybe yes, but the 2022 version of the game was eagerly awaited by friends and foes. Keep in mind that careers have been made Madden NFL lagging behind.
When the game was finally discontinued on August 20, people were thrilled with the addition of a feature called M-Factor. “M” is for momentum. Without going too much into it, M-Factor comes one step closer to replicating the field advantage experience than any other sports video game franchise so far.
But this is not a video game review. We are here for the music.
Three Orlando-native artists are on the game’s song list, reflecting a real boost in our local hip-hop community. Moe, Kuttem Reese, and Tyla Yaweh all get along with Lil Baby, J Cole, and Young Thug, and this isn’t the first rodeo for any of the three.
Just before the pandemic, Deonte Moore, known to the music industry as Moe, released “Outta There”, which is featured on the video game. NBA 2K20 then set off the viral “Outta There Challenge” on TikTok. (Even LeBron James danced to it.) The song has around 18 million streams on Spotify, another sign that Moe is on his way to bigger and better things.
It wasn’t until 2018 that Moe got serious about his music, having started tinkering in 2016. He was in the now-closed Disney Springs Trophy Room when he met Ayo the Producer (“WAP “), based in Orlando and winner of a Grammy. ) and the friendship was immediate.
“We started cutting him up. I asked him what was going on and he invited me to his studio in downtown Orlando. I played him some music and we started hanging out. invited him to church and he started coming to church with me, ”Moe says. “He’s my brother for real.”
A creative partnership was born and Ayo produced the banger “Outta There” and, more recently, “Top Floor”, Moe’s song on Madden NFL 22. The duo spent three days ironing “Top Floor” in January this year.
“I’ll never forget being in the studio doing this song. Before it even had all the words, we knew it was special. The scariest part was that it mostly did freestyle I’m sure a lot of people will love this one, and trust we have more to do, “Ayo recalls.
Moe has a good relationship with his label’s sync department, Epic, and has approached them to explain how his music could “reach more ears.” One of their ideas was to get closer to Madden. While Moe has moved to Atlanta, Orlando remains a frequent destination.
Kuttem Reese, from West Orlando (he calls home in Pine Hills), was surprised when EA Sports chose his song “Industry Music” for the tracklist.
“My song ‘Madden’ was already out and it made a lot of noise because the Tampa Bay Bucs were playing it in the locker room and then they won the Super Bowl. It was trending,” says Reese (born Anthony Williams) .
Orlando Weekly met Reese at 212 Recording, a studio in Altamonte Springs, where he was working on a new song and living up to his reputation for devoting himself to street music. In fact, this is exactly the subject of “Industry Music”.
The sound of Reese came on very quickly, and although he never liked his own voice, everyone loves him. He has been rapping for a year and has met with almost immediate success. His latest single “No Statements”, released in April, stars Lil Durk and has over 1.8 million Spotify streams.
Reese’s phone was loud throughout the interview: calls and texts from unknown contacts and numbers. Reese doesn’t care and isn’t bothered.
“Before that, I wasn’t someone you just called and contacted. But now I have to be someone,” Reese said. “People contact me. It makes me feel good. Because I’m somebody now.”
The day before our interview, Reese first received a text from Tyla Yaweh. It just read “407”.
Yaweh, born Tyler Jamal Brown, grew up in Altamonte Springs and proudly presents his area code. You really can’t miss him since “407 till Dxxth” is tattooed on his face.
Presenting on the Madden track “Hakuna Matata” with DDG and OG Parker, Yaweh shows off his commercial chops the same way he did when he remade his own song “All the Smoke” as part of an early NASCAR partnership of this year.
His enduring love for the gorgeous city is remarkable given the wildly whimsical life he leads on tour with Post Malone, whom he calls his best friend. Yet Yaweh has deep roots here at home. He lives in Los Angeles now, but keeps an apartment near Lake Eola and continues to mingle with locals when he’s in town, supporting Orlando artists by appearing on their songs and doing occasional pop-up concerts at the Soundbar where he brings friends on stage.
When Yaweh was still living in town, he was an artist in residence at Studio 18, a studio and community in Winter Park. He was staying with another artist, McKinney Griffin, whom he affectionately called “My Kidney”.
The two were at a show one night when Yaweh grabbed Griffin by the shoulders and head butted him before yelling, “Kidney, never forget you’re a savage.” He earned his Rager Boy stripes long before he moved to Hollywood.
From a personality perspective, this moniker is apt. Its sound, however, is smooth and just on the right side of the breath.
And that’s what sets him apart, according to Da Deacon, an Orlando OG known for his own music, as well as managing top local talent and being CEO of Da Congregation Entertainment.
“All three of them are amazing Orlando artists, but what’s unique about them is that they sound different from each other,” Deacon explained. “Moe’s voice is deep with lyrical intelligence and no vocals. Kuttem Reese is more street – uncut with raw bars. And Tyla is a melodic, dope rap rockstar.”
Orlando’s Fortified Soundtrack for Madden NFL 22 is now available on all major streaming platforms.